Innovative Partnership between
WillowWood & OPIE Choice Network

Agreement Positions WillowWood Uniquely
with Independent O&P Practices

Gainesville, FL – June 29, 2015 – The OPIE Choice Network of Gainesville, FL, and WillowWood of Mt. Sterling, OH, are proud to announce that they have entered into an entirely new phase of their long-term relationship. WillowWood has been approved as a preferred, non-exclusive provider of liners under a contract award for the OPIE Choice Network's Group Purchasing Organization (GPO). This new arrangement positions WillowWood as the primary liner supplier for the Choice Network GPO with their Alpha® Liners.

This new GPO approach is driven by the network members through a systematic, data-focused Product Selection Committee process. The end result of this effort creates a product procurement process that involves a three-year partnership between suppliers and the collective purchasing of the Choice Network members. The OPIE Choice Network is focused on improving operations of orthotic and prosthetic practices through collaboration and use of distinctive data available in the OPIE and Futura systems, and the GPO is just one of the many initiatives under way to help to push the O&P profession forward.

"Our relationship with the OPIE System goes back over a decade and we've valued the opportunities provided to reach the O&P community," states Ryan Arbogast, President of WillowWood. "We took our time to examine how the development of the Choice Network GPO would benefit O&P providers, and we took care to integrate this new GPO program into our existing distributor partnerships. We've developed an innovative program with the Choice Network that incorporates WillowWood's distributor partners, provides tangible benefits to the members of the Choice Network, and positions Alpha Liners in a unique way for the next several years. We are excited to take our relationship with the OPIE team into this new venture of serving O&P clinicians."

Mark Ford, President of The OPIE Choice Network, said, "WillowWood is a long term partner of the OPIE System, and it's incredible for them to see the value of becoming involved with the Choice Network GPO. We are truly committed to helping our members to create genuine win/win situations where suppliers and O&P providers help each other to succeed. Our GPO process relies heavily on utilizing the data from our software systems to create a transparent process for suppliers and members alike. The collaborative nature of these relationships is an exciting step forward to use collective data in ways that benefit our members, suppliers and the profession at large."

About WillowWood

WillowWood, located in Mt. Sterling, Ohio, is an industry leader in the design, manufacturing, and distribution of prosthetic products, including the Alpha® family of liners, the LimbLogic® vacuum system, and the OMEGA® CAD system. For more information about WillowWood and its products, please call 1.800.848.4930 or visit the company's website at

About The OPIE Choice Network

The OPIE Choice Network is the next step in the evolutionary process of creating solutions to help O&P practices and patients. By developing a network of independent O&P practices from around the country, this uniquely designed organization stimulates collaboration, develops collective efforts for its members, and utilizes data to drive the entire O&P profession forward. For more information, visit

Media contacts:

Christy Butler
OPIE Software
Tel: +1 352 872-5419

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